Blog
Here you'll find all my articles and notes about technology, SaaS, and the IT industry.

In today’s business world, personalization is the key to successful customer engagement. Primary CRM data, such as name, age, gender, contact information, customer preferences, and… Read more

Offering guest Wi-Fi opens up opportunities for businesses to collect valuable customer data. However, it’s crucial to be aware of the legal aspects and privacy… Read more

Offering Guest Wi-Fi in your business is not just a convenience for customers but also a powerful data collection tool for improving services and marketing…. Read more

MWC 2024, Barcelona!
I’m thrilled to announce my attendance at the Mobile World Congress (MWC) 2024, happening in Barcelona from February 26th to 29th. This premier event is… Read more

In a world where traditional data collection methods are becoming increasingly restricted due to tighter privacy regulations and the phasing out of cookies, offline businesses… Read more
Welcome to my personal blog!
I’m Sergey Nesmachny, an IT expert with 20+ years of experience, living in Portugal. I’ve founded multiple SaaS-focused IT companies and now invite you to… Read more